Hello there. I am Terry and I am a full-time undergraduate based in Singapore. I take photos, write a blog and design websites.

And no, I'm not a teddy bear.

Inception and Gotham

Gotham, a typeface used in the film, Inception

Gotham, a typeface used in the film, Inception

I have watched Inception last weekend and I have to say it’s a really mind-blowing film. People are saying that Chris Nolan invaded everyone’s dream and planted the idea that the film is great *laughs* but that’s not the main point.

What really caught my attention was the choice of typeface used. It is immediately obvious that they did not use Trajan for their movie posters, something I applaud. Trajan is an overused typeface – and here’s a non-exhaustive list of popular films in the past that have used Trajan in their posters (in fact, there are 153 and counting posters):

  • The Final Destination (2009)
  • One Missed Call (2008)
  • Sex and the City (2008)
  • Bridge to Terabithia (2007)
  • I Am Legend (2007)
  • Star Dust (2007)
  • Final Destination 3 (2006)
  • Requiem (2006)
  • The Core (2003)
  • A Beautiful Mind (2001)
  • The Mummy Returns (2001)
  • The Perfect Storm (2000)
  • The Mummy (1999)
  • City of Angels (1998)
  • Deep Rising (1998)
  • Titanic (1997)
Gotham Typeface

Gotham Typeface

They chose Gotham instead. It is a geometric typeface designed by Tobias Frere-Jones and Jesse Ragan. Familiar typeface, isn’t it? That’s because Gotham has appeared in:

  • Obama’s presidential campaign posters
  • Movie posters of Moon (by the way I recommend you watch this film)
  • Branding for Discovery Channel, USA Network, Astro and more.
  • Chicago’s 2016 Summer Olympics bid.
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